Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations - John Doorley - Books - Taylor & Francis Ltd - 9781032577999 - April 3, 2025
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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations 5th edition

John Doorley

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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations 5th edition

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

360 pages, 9 Tables, black and white; 15 Line drawings, black and white; 6 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released April 3, 2025
ISBN13 9781032577999
Publishers Taylor & Francis Ltd
Pages 360
Dimensions 573 g   (Weight (estimated))
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