The Handbook of Personalized Persuasion: Theory and Application - Routledge International Handbooks - Andrew Luttrell-Richard E. Petty-Jacob D. Teeny - Books - Taylor & Francis Ltd - 9781032461953 - February 19, 2025
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Andrew Luttrell-Richard E. Petty-Jacob D. Teeny
The Handbook of Personalized Persuasion: Theory and Application - Routledge International Handbooks 1st edition

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The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.

456 pages, 6 Tables, black and white; 12 Line drawings, black and white; 1 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 19, 2025
ISBN13 9781032461953
Publishers Taylor & Francis Ltd
Pages 450
Dimensions 236 × 160 × 32 mm   ·   810 g
Language English  
Editor Luttrell, Andrew
Editor Petty, Richard E.
Editor Teeny, Jacob D.

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