The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication - Christine Domegan-Lukas Parker-Linda Brennan-Krzys - Books - Taylor & Francis Ltd - 9781032325217 - May 27, 2024
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Christine Domegan-Lukas Parker-Linda Brennan-Krzys
The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication

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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.

432 pages, 17 Tables, black and white; 18 Line drawings, black and white; 2 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032325217
Publishers Taylor & Francis Ltd
Pages 432
Dimensions 150 × 220 × 10 mm   ·   840 g
Language English  
Editor Brennan, Linda (RMIT University, Australia)
Editor Domegan, Christine
Editor Kubacki, Krzysztof (Auckland University of Technology, New Zealand)
Editor Parker, Lukas (RMIT University, AUS)

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