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Marketing Analysis in Sport Business: Global Perspectives - World Association for Sport Management Series Brian H Yim-Kevin K Byon-James J. Zhang
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Marketing Analysis in Sport Business: Global Perspectives - World Association for Sport Management Series
Brian H Yim-Kevin K Byon-James J. Zhang
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
306 pages, 54 Tables, black and white; 17 Line drawings, black and white; 9 Halftones, black and whi
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 29, 2024 |
| ISBN13 | 9781032298764 |
| Publishers | Taylor & Francis Ltd |
| Pages | 306 |
| Dimensions | 233 × 156 × 21 mm · 484 g |
| Language | English |
| Editor | Byon, Kevin K (Indiana University Bloomington, USA) |
| Editor | Yim, Brian H (Kent State University, USA) |
| Editor | Zhang, James J. (University of Georgia, USA) |
