European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing - N/a - Books - Taylor & Francis Ltd - 9781032204611 - October 18, 2022
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing

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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

216 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 18, 2022
ISBN13 9781032204611
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 553 g
Language English  
Editor Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland)
Editor Filimon, Nela (Dept. of Business, Universitat de Girona, Spain)
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