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Market-Oriented Pricing: Strategies for Management
Michael Morris
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Market-Oriented Pricing: Strategies for Management
Michael Morris
Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.
218 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 24, 1990 |
| ISBN13 | 9780899304021 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 218 |
| Dimensions | 152 × 229 × 16 mm · 494 g |
| Language | English |
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