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Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators
William D. Crano
Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators
William D. Crano
The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice.
302 pages, black & white illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | June 23, 1987 |
ISBN13 | 9780899302089 |
Publishers | Bloomsbury Publishing Plc |
Pages | 302 |
Dimensions | 152 × 229 × 20 mm · 652 g |
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