Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators - William D. Crano - Books - Bloomsbury Publishing Plc - 9780899302089 - June 23, 1987
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Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

William D. Crano

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Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice.

302 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 23, 1987
ISBN13 9780899302089
Publishers Bloomsbury Publishing Plc
Pages 302
Dimensions 152 × 229 × 20 mm   ·   652 g
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