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Concise Encyclopedia of Professional Services Marketing 1st edition
Clow, Kenneth E. (University of Louisiana at Monroe, USA)
Concise Encyclopedia of Professional Services Marketing 1st edition
Clow, Kenneth E. (University of Louisiana at Monroe, USA)
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
180 pages, 10 black & white illustrations, 17 black & white tables, 1 black & white halftones, 9 bla
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | December 9, 2008 |
ISBN13 | 9780789036902 |
Publishers | Taylor & Francis Inc |
Pages | 182 |
Dimensions | 152 × 229 × 15 mm · 500 g |
Language | English |