The Global Market: Developing a Strategy to Manage Across Borders - JA Quelch - Books - John Wiley & Sons Inc - 9780787968571 - June 18, 2004
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The Global Market: Developing a Strategy to Manage Across Borders

JA Quelch

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The Global Market: Developing a Strategy to Manage Across Borders

Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.

432 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 18, 2004
ISBN13 9780787968571
Publishers John Wiley & Sons Inc
Pages 432
Dimensions 159 × 232 × 33 mm   ·   694 g
Language English  
Editor Deshpande, Rohit (Harvard Business School)
Editor Quelch, John A. (Harvard Business School)

See all of JA Quelch ( e.g. Hardcover Book )