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Cases in Advertising Management 1st edition
Larry D Kelley
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Cases in Advertising Management 1st edition
Larry D Kelley
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
192 pages, cases & exhibits
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 15, 2009 |
| ISBN13 | 9780765622617 |
| Publishers | Taylor & Francis Ltd |
| Pages | 144 |
| Dimensions | 192 × 231 × 11 mm · 262 g |
| Language | English |
