Brand Sense: Sensory Secrets Behind the Stuff We Buy - Martin Lindstrom - Books - Kogan Page Ltd - 9780749460570 - April 3, 2010
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Brand Sense: Sensory Secrets Behind the Stuff We Buy 2 Revised edition

Martin Lindstrom

Brand Sense: Sensory Secrets Behind the Stuff We Buy 2 Revised edition

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.


192 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2010
ISBN13 9780749460570
Publishers Kogan Page Ltd
Pages 192
Dimensions 140 × 216 × 15 mm   ·   266 g

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