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Weird Ideas That Work: How to Build a Creative Company
Robert I. Sutton
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Weird Ideas That Work: How to Build a Creative Company
Robert I. Sutton
A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.
- Hire misfits
- Pursue the impractical
- Find happy people and encourage them to fight
- Reward failure but punish inaction
- Forget your own successes
These and other counterintuitive strategies will unlock ideas you never knew you had.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 15, 2007 |
| ISBN13 | 9780743227889 |
| Publishers | Free Press |
| Pages | 240 |
| Dimensions | 216 × 139 × 19 mm · 230 g |
| Language | English |
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