Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind - Jan Hofmeyr - Books - John Wiley & Sons Inc - 9780471495741 - November 29, 2000
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Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind

Jan Hofmeyr

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Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind

If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.

320 pages, Illustrations, maps

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 29, 2000
ISBN13 9780471495741
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 237 × 161 × 23 mm   ·   592 g
Language English  
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