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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage - Wiley Cost Management Series
Daly, John L. (Daly Consulting and Executive Education, Chelsea, Michigan)
Pricing for Profitability: Activity-Based Pricing for Competitive Advantage - Wiley Cost Management Series
Daly, John L. (Daly Consulting and Executive Education, Chelsea, Michigan)
Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.
288 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 21, 2001 |
ISBN13 | 9780471415350 |
Publishers | John Wiley & Sons Inc |
Pages | 288 |
Dimensions | 161 × 231 × 22 mm · 576 g |
Language | English |