Brand Journalism - Andy Bull - Books - Taylor & Francis Ltd - 9780415638104 - June 17, 2013
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Brand Journalism 1st edition

Andy Bull

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Brand Journalism 1st edition

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 17, 2013
ISBN13 9780415638104
Publishers Taylor & Francis Ltd
Pages 278
Dimensions 157 × 233 × 16 mm   ·   430 g
Language English  
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