This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

242 pages, 2 black & white illustrations, 12 black & white tables, 2 black & white line drawings

Media	Books Hardcover Book (Book with hard spine and cover)
Released	June 6, 2014
ISBN13	9780415532631
Publishers	Taylor & Francis Ltd
Pages	242
Dimensions	155 × 242 × 19 mm · 496 g
Language	English

See all of James, Melanie (University of Newcastle, Australia) ( e.g. Hardcover Book and Paperback Book )