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Qualitative Research Methods in Public Relations and Marketing Communications 2nd edition
Daymon, Christine (Murdoch University, Australia)
Qualitative Research Methods in Public Relations and Marketing Communications 2nd edition
Daymon, Christine (Murdoch University, Australia)
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
416 pages, 8 black & white illustrations, 8 black & white tables
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | August 24, 2010 |
ISBN13 | 9780415471183 |
Publishers | Taylor & Francis Ltd |
Pages | 416 |
Dimensions | 157 × 235 × 21 mm · 624 g |
Language | English |