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Brands - Routledge Introductions to Media and Communications 1st edition
Marcel Danesi
Brands - Routledge Introductions to Media and Communications 1st edition
Marcel Danesi
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.
176 pages, 7 Line drawings, black and white; 15 Halftones, black and white; 18 Tables, black and whi
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 15, 2006 |
ISBN13 | 9780415279987 |
Publishers | Taylor & Francis Ltd |
Pages | 176 |
Dimensions | 139 × 215 × 10 mm · 260 g |
Language | English |
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