The Wine Wars: The Mondavi Affair, Globalisation and "Terroir" - O. Torres - Books - Palgrave Macmillan - 9780230002104 - July 3, 2006
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The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"

O. Torres

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The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

186 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 3, 2006
ISBN13 9780230002104
Publishers Palgrave Macmillan
Pages 170
Dimensions 140 × 216 × 12 mm   ·   367 g

See all of O. Torres ( e.g. Hardcover Book )