Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture - Da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge) - Books - Oxford University Press - 9780198847588 - November 4, 2020
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Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture

Da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge)

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Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture

Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.

288 pages, 12 Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 4, 2020
ISBN13 9780198847588
Publishers Oxford University Press
Pages 290
Dimensions 240 × 164 × 25 mm   ·   586 g

See all of Da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge) ( e.g. Hardcover Book )