Managing Quality Fads: How American Business Learned to Play the Quality Game - Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be - Books - Oxford University Press Inc - 9780195122602 - April 1, 1999
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Managing Quality Fads: How American Business Learned to Play the Quality Game

Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be

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Managing Quality Fads: How American Business Learned to Play the Quality Game

This book explores the reasons why American industry was so slow to respond to the challenge of high quality goods from Japan in the postwar period.

302 pages, 8 line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 1999
ISBN13 9780195122602
Publishers Oxford University Press Inc
Pages 304
Dimensions 162 × 239 × 26 mm   ·   581 g

See all of Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be ( e.g. Hardcover Book )