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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
304 pages, Illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 5, 2009 |
ISBN13 | 9780007256532 |
Publishers | HarperCollins Publishers |
Pages | 304 |
Dimensions | 131 × 195 × 25 mm · 266 g |
Language | English |
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